Safeguard for Marketing: Your Website, Your Scripts and Your Campaign Tools

BeginnerFree5 modules · 14 lessons

About this course

A security course written for a marketing manager rather than an engineer, covering the software a marketing team really runs: the website and its content management system, the third party scripts and tags loaded onto every page, the form and analytics vendors, the agency with publishing access, and the campaign tools holding customer lists. It teaches how to build an inventory of that estate, what to ask before a tag goes live, how to spot lookalike domains and campaign themed phishing, and where an agency contract has to carry the weight. It also draws an honest line between what a software supply chain security platform can evidence and what stays a human marketing judgement.

What you'll learn

Your Marketing Estate Is Software

The Estate Nobody Drew: What Marketing Actually Runs
Build the Inventory: The One Page List That Makes Everything Else Possible
Why Choosing a Marketing Tool Is a Security Decision

Third Party Scripts and Tags

What a Tag Actually Is and What It Can Do On Your Page
The Tag Manager Problem: Publishing Power Without Review
Before a Tag Goes Live: The Questions to Ask and the Checks to Run

Forms, Analytics and the Data You Collect

Where a Form Submission Actually Goes
Analytics, Session Recording and the Line Not to Cross
Campaign Tools Holding Customer Lists

01Your Marketing Estate Is Software3 lessons

The Estate Nobody Drew: What Marketing Actually Runs
Build the Inventory: The One Page List That Makes Everything Else Possible
Why Choosing a Marketing Tool Is a Security Decision

02Third Party Scripts and Tags3 lessons

Common questions

How much does Safeguard Academy cost?

Nothing. Every course, exam, and certificate on the catalog is free — including retakes. All you need is a free Safeguard account.

What are the prerequisites?

None. The flagship course, Safeguard Certified Practitioner, is a beginner-level course — basic familiarity with how software is built helps, but every exam question is answerable from the lessons themselves.

Agencies, Domains and Impersonation

The Agency With Publishing Access
Your Domain and Your Brand: Lookalike Domains, Fake Campaigns and Advertising Impersonation
When Marketing Is the Way In: Phishing That Names a Real Campaign

Working With Security and Keeping It Current

What a Security Platform Can and Cannot Tell You About Your Website
The Marketing Security Routine: The Launch Checklist and the Quarterly Review

What a Tag Actually Is and What It Can Do On Your Page

The Tag Manager Problem: Publishing Power Without Review

Before a Tag Goes Live: The Questions to Ask and the Checks to Run

03Forms, Analytics and the Data You Collect3 lessons

Where a Form Submission Actually Goes
Analytics, Session Recording and the Line Not to Cross
Campaign Tools Holding Customer Lists

04Agencies, Domains and Impersonation3 lessons

The Agency With Publishing Access
Your Domain and Your Brand: Lookalike Domains, Fake Campaigns and Advertising Impersonation
When Marketing Is the Way In: Phishing That Names a Real Campaign

05Working With Security and Keeping It Current2 lessons

What a Security Platform Can and Cannot Tell You About Your Website
The Marketing Security Routine: The Launch Checklist and the Quarterly Review

What happens if I fail the exam?

You can retake it after a 24-hour cooldown, as many times as you need. Retakes are free, and each attempt draws a fresh random set of questions.

How long is a certificate valid?

The Safeguard Certified Practitioner credential is valid for 24 months from issue. The expiry date is printed on the certificate and shown live on its public verification page. Renewing means passing the current exam again.