Awarded for completing Safeguard for Marketing and passing its exam, demonstrating the ability to inventory a marketing technology estate, assess a third party script or tag before it reaches a live page, govern form, analytics and campaign tools that hold customer data, control agency and contractor access to publishing systems, recognise domain and brand impersonation and campaign themed phishing, and separate what a security platform genuinely evidences from what remains a marketing team's own judgement.
Certificates are designed to be checked, not just displayed.
The credential is valid for 12 months from issue. Its public page states the expiry date, and renewing means passing the current exam again — so the credential always reflects the current material.