Awarded for completing Building a Trust Centre Buyers Actually Use and passing its exam, demonstrating the ability to design a trust centre as a product surface with named users and journeys, sequence its content to the order a reviewer actually follows, place each item into a disclosure tier with a stated reason, design a gate with a friction budget and an honest account of what it protects, operate a content lifecycle with owners, triggers and review dates, state assurance status with scope and dates in accurate language, run subprocessor change notification and a visible incident history, and measure deflection rather than assuming it.
Certificates are designed to be checked, not just displayed.
The credential is valid for 12 months from issue. Its public page states the expiry date, and renewing means passing the current exam again — so the credential always reflects the current material.