Awarded for completing Building a Referral-Worthy Trust Programme and passing its exam, demonstrating the ability to turn a functioning trust programme into an advocacy asset: distinguishing compliance theatre from evidence a peer buyer trusts, producing anonymised case studies and references under proper consent, publishing hard questions as material that shortens future deals, measuring referral effects honestly, and designing the internal incentives that keep the programme supplied with real material.
Certificates are designed to be checked, not just displayed.
The credential is valid for 12 months from issue. Its public page states the expiry date, and renewing means passing the current exam again — so the credential always reflects the current material.